Dear networker if you’re asking that question you have finally realized that the replicating website your MLM company has provided to you is usually nothing but a digital brochure describing the products, services and staff behind your opportunity. It is most likely not designed to fulfill the fundamental task that tactical online marketers try to do every day which is to generate leads and create additional income streams.
Your goal with an online marketing site is to attract your target market, other networkers, into leaving their contact information in exchange for some valuable content that you provide to solve a problem that person may be experiencing with his or her business.
What are the two fundamental problems every networker has? Not enough leads and their typically spending more than they earn. If you are like me I enjoy presenting my companies products and services to potential customers and/or distributors because I loved them myself and I feel strongly about what we are trying to accomplish for our customers and we both agree that owning your own business is the only way to get ahead so everybody should do it right? But also if you’re like me I hated the three foot rule and walking around stores hunting “sharp people” aka decent looking strangers down and ambush them into an F.O.R.M. conversation. You know the whole Family, Occupation, Recreation, Money conversation that eventually leads you into getting their phone number because you are expanding your business in the area… Now granted I hate it but I became good at it which will be another article at another time but I knew a better way had to exist.
So here are the basics of how you strategically attract more leads and money your way with your own online marketing site. You research, implement, and report results, on your website, solutions to issues that people in the MLM Industry face every day. This presents you as a leader and a “Go To” person and people are simply drawn to those who know where they’re going and have the gumption to move ahead. Now I can hear you asking; why would I want to attract other networkers that are already in a business? Because they are already sold on the industry and if they begin looking for another opportunity to promote and you have provided them so much help they will seek you out to join your team hence you have become the hunted instead of the 3’ hunter.
One tactical must have is a opt in box on your website, you know that form that asks for your name and email address. You want your website visitors to leave their contact information for really juicy information that solves a major problem. This adds them to “Your List”. The list is the most powerful thing you can own because it’s a list of people interested in your niche and are willing to spend money on tools and resources that will solve their marketing problems. When you recommend such products most have affiliate programs with them that allow you to earn a commission by referring someone to them which provides you a secondary income stream from other networkers who are currently not interested in joining your primary company.